Since its beginning with the film ‘Raja Harish Chandra’ (1913), the cinema has remained the most powerful media for mass communication in India. Cinema has the ability to combine entertainment with communication of ideas. It has the potential appeal for its audience. It certainly leaves other media far behind in making such an appeal. As in literature, cinema produced much which touches the innermost layers of the man. It mirrors the episodes in such a manner that leaves an impact on the coming generations. Cinema presents an image of the society in which it is born and the hopes, aspirations, frustration and contradictions present in any given social order.
There are variable views about the effects of cinema. Producers and financiers consider it as a tempting and lucrative business. For actors and actresses, it is a means to earn money and popularity among masses. The director, story-writer, song-writer and cinematographer take it as an art work. To some, it is an audio-visual translation of literatures and has its own message. As for government, it is a potential source of revenue and employment. For majority of cinema-goers, it is nothing but a cheap and interesting form of entertainment and pastime. Whatever may be the reason, cinema has occupied a major share of market for its cine lovers.
In the present era, cinema is getting replaced by small screen productions. Televised serials and programmes are replacing craze. They advertise and earn revenue for industry. Thus films telecast has become a source of further income for the industry and trade.
Man has instincts, different thoughts flow which leave an effect on the minds. The person laughs with the films and tears with them. Scenes of ‘Shaheed Bhagat Singh’, a film by Raj Kumar Santoshi and Manoj Goswami makes people national-minded and sentimentally involved in the film show. The fim dialogues are occupying places in our real life. Dialogues of Mugle Azam found place in the normal interaction of people for a long time. People talked and walked like Prithvi Raj, the great king Akbar. In the same way, plays by Agha Hashat and Devdas by Sharat Chandra left a deep impact on the masses. In the same way, film ‘Sholey’ created an imending effect on so many.
It is always good and well groomed to see good subjects on cinema. They have a very positive and long-lasting effect on the minds whereas cheap and shabby movies affect the tender minds of audience very badly. There is general feeling that present day crimes are all due to effects of cinema. Besides open and demonstrative subjects throw tarnished messages. They spoil our culture, and society. Cinema and TV badly affect the health of the youngsters. They neglect studies and physical games to spend more time on this entertainment. School-going children and society children fail to make use of good impacts and are influenced by the bad part of the programmes on the air.
The motive is not to discard cinema or TV telecast so easily. The desirable act will be to selective and choosy for programmes. Good movies should be seen by the students. The movies of TV shows should be very much restricted and for a fix time.